Profile

Mellissa Morgan (Ms. Cupcake)

Mellissa Morgan (aka Ms. Cupcake) originally hails from Canada and describes her baking as classic North American with a British flavour twist.  All of her unique recipes contain absolutely no animal products so are all entirely vegan.

She began baking from home when she couldn’t find indulgent bakery goods for vegans in London.  She soon realised that it wasn’t just vegans she could cater for, but also those allergic to different foods like eggs and milk, and those didn’t eat certain things due to religious reasons.  She soon developed lines of gluten free, soya free and even sugar free cakes.

Mellissa launched her business from her tiny home kitchen in the spring of 2010 and began by selling her vegan cakes at markets around London. Her rise has been meteoric, having opened London’s first entirely vegan retail bakery in April 2011 and being named the Baking Industry Awards Rising Star of 2011 in September.

The Ms. Cupcake bakery and shop is an open plan bakery where everything is baked and decorated fresh onsite in front of the customers each day.  They feature cookies, brownies, layer cakes, muffins, donuts and more but are renowned for their over 100 seasonal varieties of cupcakes.

Mellissa first appeared with her cakes as an amateur on ITV’s Britain’s Best Dish in 2008 and has since made appearances on Islam TV and was recently featured on Sky News.

Mellissa is passionate about encouraging other start-up businesses and offers classes at her shop for those starting out and writes a regular column for the British Baker magazine on running a small successful food business.  She is a passionate speaker and writer and has motivated many people to open their own businesses during these tricky financial times.

Mellissa is currently working on the first Ms. Cupcake baking book.

Updated 03/01/2012