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Ms Cupcake
(aka
Mellissa
Morgan)
originally
hails
from
Canada
and
describes
her
baking
as classic
North
American
with
a British
flavour
twist.
All
of her
unique
recipes
contain
absolutely
no animal
products
so are
all
entirely
vegan.
She
began
baking
from
home
when
she
couldn’t
find
indulgent
bakery
goods
for
vegans
in London.
She
soon
realised
that
it wasn’t
just
vegans
she
could
cater
for,
but
also
those
allergic
to different
foods
like
eggs
and
milk,
and
those
that
don't
eat
certain
things
due
to religious
reasons.
She
has
therefore
developed
lines
of gluten
free,
soya
free
and
even
sugar
free
cakes.
Her
rise
has
been
meteoric,
having
opened
London’s
first
entirely
vegan
retail
bakery
in April
2011
and
being
named
the
Baking
Industry
Awards
Rising
Star
of 2011
in September.
Ms
Cupcake
first
appeared
with
her
cakes
as an
amateur
on
ITV’s
Britain’s
Best
Dish
and
has
since
made
appearances
on Islam
TV and
Sky
News.
Ms
Cupcake
is passionate
about
encouraging
other
start-up
businesses
and
offers
classes
at her
shop
for
those
starting
out
and
writes
a regular
column
for
the
British
Baker
Magazine
on running
a small
successful
food
business.
She
is a
passionate
speaker
and
writer
and
has
motivated
many
people
to open
their
own
businesses
during
these
tricky
financial
times
and
is currently
working
on the
first
Ms
Cupcake
baking
book.
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