Biography

Born and raised in London, where she still lives, Emine Ali Rushton graduated in 2002 with a first class BA degree in English Literature, from Durham University. After two years of work experience across various titles, including Vogue, Harvey Nichols Magazine and SHE, she began freelancing as a beauty writer. Now, with 8 years experience across beauty, health, trend and wellbeing journalism, she has written for a wealth of different titles that span the publishing spectrum – everything from ELLE, i-D, NYLON and ZEST to Weekend Magazine, Metro and The London Lite – the latter was home to her health and beauty column 'SPA SECRETS' which ran daily for 2 years.

Working at the Conde Nast-distributed title, GLASS - a lifestyle title focused on 'sustainable luxury, she aimed to strike the perfect balance between intelligent debate, innovative design and sustainable ethics and ethos. The title prided itself on producing 'smart beauty' features - an ethos that Emine holds dear, and aims to champion in her new role, as beauty director of PSYCHOLOGIES.

She is also a keen blogger – and founded 'Miss Malcontent Seeks Truth in Beauty’ [www.missmalcontent.blogspot.com] all the way back in 2007 with one aim – to be utterly honest about the very best, and worst, beauty products on the market. She is also the author of 'we make up as we go along' [www.wemakeupaswegoalong.blogspot.com], a blog that provides a light-hearted insight to the ins and outs of the beauty editor’s day-to-day, from press trips and launches to peeks into colleagues’ make-up bags - recently featured in the December 2010 issue of Marie Claire as one of the 'bloggers you have to read right now'.

Her niche is for 'real' beauty copy that comes with a distinctive voice and, occasionally, a bit of attitude too. She has racked up work for several big indie magazines, including i-D, Amelia's Magazine and Urban Junkies, where she was Health & Beauty Editor for 3 years. She has also been contributing to the respected independent title NYLON (and NYLON GUYS) for five years – cherry-picking top London launches to grace the beauty news pages of the New York-based titles.

As a health & beauty expert, she regularly comments on relevant matters for print & radio. Most recently she worked alongside several other high-profile experts, including Plum Sykes, to produce a segment on travelling in style for British Airways - the podcast received over 1 million downloads in its first year.

Updated 02/11/2010